1. Data is distributed across various systems throughout the organization:
a) data is often merged, consumed, and generalized during report creation;
b) full information on clients, goods, available funds, etc. is not present;
c) amount of manual work and corrections that are performed during report creation.
2. Too much excess data.
3. A need for a single and unified truth source.
4. Workflow processes are not linked through various systems of the organization.
5. Business losses linked to data quality:
a) losses connected to irrelevant prices;
b) constant manual data cleaning is required.